Furthermore, it also deliberates the impact this phenomenon has had in the civil society.Īt the beginning of the twenty-first century, as the Internet entered the world of communication, the journalistic media underwent a profound change adapting to the new news-making wave. The study describes the different stages in the coverage and “news-making” of social movements, which brings us to today’s matrix era. The present study aims to offer a theoretical reflection on this issue describing a three-stage analyses, which the media coverage underwent. The importance of the news framing and Internet, as well as social media, depends upon one other crucial component for the social movements’ visibility. These have created a transition in the culture of citizens’ acts, creating the era of “Media Matrix.” The printed press and the television still today cover the social movements’ demonstrations playing an important role in which these are revealed to the public. The intensity of the transnational media platforms and the rapid media distribution information implies a huge adaptation and interaction to diverse media technologies. Audiences all over the globe are experiencing an unprecedented communication challenge.
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